His Biggest Client Hired Him for One Reason
Adam Marshall drove two hours across Florida in a suit to pitch his biggest prospect. He answered every question. On the drive home, the client called and hired him, and the reason had nothing to do with the pitch.
Adam spent 12 years inside big corporate law firms before leaving to start his own. Lorium Law now serves middle market companies from offices in Atlanta, Florida, and Chicago. This conversation is about what clients are actually measuring while you are busy being impressive.
We cover his exit from Big Law, the culture habits that kept his people from burning out, and the moment he decided to stop being the best lawyer in the room.
What You'll Hear
The Tree on the Miami Commute
Adam worked 16- to 20-hour days, six days a week, and used his house to nap and shower. He saw one living thing every day, growing out of the side of the highway. What happened when the state cut it down told him everything he needed to know.
Nobody Hires You for Being Smart
Adam is blunt about it. Every lawyer went to school. Every lawyer passed the bar. The law itself is nothing proprietary. So he had to answer a harder question about what he was actually selling, and the answer reshaped the firm.
The Day He Stopped Being the Best Lawyer in the Room
At 29, he forgot nothing. At 56, he writes everything down. Rather than hide that, he tells clients directly not to put him at the keyboard drafting their documents. Instead, he does what most founders never get to.
Episode Timestamps
00:00 The Story That Built the Firm
00:39 Twelve Years in Big Law
01:32 The Tree on the Miami Commute
04:15 Nobody Hires You for Being Smart
07:37 Hoping His Wife Would Say No
09:37 Fumbling in the Dark for Clients
29:42 Don't Blur Your Background
31:26 You Can't Preach Balance and Bill 16 Hours
42:20 Taking Their Names Off the Door
44:45 Lorium Means Client Service
50:08 The 48-Hour Email Rule Is a Lie
55:51 Twenty-Seven Years and Still Going
About Adam Marshall
Adam Marshall is a founding partner at Lorium Law, a corporate and litigation firm serving middle market companies from offices in Atlanta, Florida, and Chicago. He spent his first 12 years inside large corporate firms before leaving to start his own. Lorium grew from three or four firms that came together over time, and the name combines two Latin words for client and service.
Connect with Adam Marshall: https://loriumlaw.com
